Contacts:

Wayne Prowse
Export Development Manager & Team Leader
Phone 02 8295 2318
Email wayne.prowse@horticulture.com.au

Elisa Tseng
Marketing Manager
Phone 02 8295 2341
Email elisa.tseng@horticulture.com.au

What is AUSTRALIAfresh ?

HAL developed the AUSTRALIAfresh program to create an easily recognised brand for a broad cross section of Australian fresh fruit and vegetables in key export markets.

AUSTRALIAfresh is utilised by exporters in association with their trading brands, promoting a range of products including apples, pears, citrus, stone fruit, table grapes and vegetables and has been adopted by several industries to generically promote their products.

Programme: Aims and Offers

The aim of the program is to create a preference for Australian fresh produce at both trade and consumer levels.

AUSTRALIAfresh offers a complete package of promotions, branding and communications, creating a competitive advantage in-market produce, getting it on the shelf and keeping shelf space for the optimum timeframe.

For Further Information:

Visit the AUSTRALIAfresh website www.australiafresh.com.au

AUSTRALIAfresh Corporate Brochure

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