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PMA News
30th January, 2008
In 2007 two students from the University of Queensland, Connie Berridge and Elissa Wegener, were awarded scholarships to attend the Produce Marketing Association Fresh Summit in Houston, Texas.
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PMA 2007 Session Reports
Fresh ideas inspire thousands at PMA Fresh Summit
For three days in mid-October the population of Houston, Texas swelled by around 17,000 people as the PMA Fresh Summit International Convention and Exposition rolled into town.
Approximately 100 of those in attendance were Australians, who no doubt returned to our shores inspired, and with more than a few ideas about how to better market our products both domestically and internationally.
With 15,849 visitors from 58 countries, including 3,352 buyers and 774 exhibitors from 23 countries, the George R Brown Convention Centre was packed to capacity.
With the latest and greatest in product marketing on display, it took a dedicated three days to cover the 639,000 square feet of exhibition space.
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Workshop Session Reports: PMA Fresh Summit International Convention and Exposition, Houston, Texas, USA
The complete suite of PMA Fresh Summit 2007 Workshop Sessions are available online or on CD-Rom from PMA.
You can use this order form to purchase digital audio recordings, written summaries and PowerPoint presentations of the sessions.
Click here to Download Order Form
Dzintra Horder, HAL’s Industry Communications Manager, attended and compiled the summaries from these sessions.
13 October 2007
Global Supermarket Growth Offers Super Opportunities
On Saturday, 13 October Professor Thomas Reardon PhD of Michigan State University led a session at PMA Fresh Summit on the opportunities in emerging markets in Asia, Latin America and Central/Eastern Europe.
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14 October 2007
Incredible India – a land brimming with opportunity
On Sunday, 14 October Professor Thomas Reardon Phd of Michigan State University led a session at PMA Fresh Summit on the potential of exporting to India.
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